“Through our combination with Wake Forest Baptist and Wake Forest School of Medicine, we have embarked on a new journey to redefine how care is delivered to our rural and urban communities alike throughout North Carolina and beyond,' said Eugene A. Together, with our colleagues within Atrium Health, we will create new care protocols and innovations that change what health care looks like for those who count on us for their care as well as those in our underserved communities who have limited or no access to health care, food, housing and other resources. More of our students will become the health care providers of the next generation. At the same time, we see our exciting future ahead of us. “We were pleased we were able to retain our legacy brand which is so important to our region, to Winston-Salem and to our affiliation with Wake Forest University.

Julie Ann Freischlag, CEO of Atrium Health Wake Forest Baptist, dean of Wake Forest School of Medicine and chief academic officer, Atrium Health. “This is another milestone in our journey to come together for the benefit of our patients and the communities we serve,” said Dr. 18, 2021 – Today Wake Forest Baptist Health and Atrium Health unveiled their strategic combination’s new brand that reflects and acknowledges both the importance of each regional organization’s current brand as well as Wake Forest Baptist’s and Atrium Health’s joined commitment to be the pre-eminent health care provider and learning health system in North Carolina. New Brand Joins Two Distinguished North Carolina Healthcare and Learning Academic Medicine Providers to Improve Care FOR ALL

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